Our Story

Great minds feel alike.

We are a team of passionate individuals bound by the belief that the mental health of young people and their families is momentous to their success.

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Our Mission

We are dedicated to innovative mental health services, education, and professional training to strengthen children, families, and communities.

Our Vision

A world of emotionally thriving people reaching their full potential.

Evidence, Embedded

Where young minds learn to imagine limitless futures.

A young boy in a red shirt playing outside happily.

Research is woven into the tapestry of our organization allowing us to reach farther and wider.

Our evidence-based insights allow our work to be embraced and implemented into systems and programs well beyond the people and families we serve directly.

More about our impact

"The learnings coming out of Momentous Institute continue to be the foundation of what is next in social emotional learning and mental health best practices in the classroom for youth and families."

School Principal

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A long-standing legacy

100 years of impact

For more than 100 years, we have worked at the heart of education and mental health to help young people and families live healthier and happier lives.

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Better together.

Founded in 1920, Salesmanship Club of Dallas unites its more than 600 members to strengthen the mental health of children and families. Throughout the year, members focus their efforts to support Momentous Institute which is dedicated to innovative mental health services, education, and professional training to strengthen children, families, and communities.

Uniquely, Salesmanship Club of Dallas is the host organization of an official stop on the PGA TOUR, THE CJ CUP Byron Nelson, which has generated more than $185 million for Momentous Institute.

Through Momentous Institute, Salesmanship Club of Dallas is on track to strengthen the lives of 1,000,000 children and families by 2031.

More about THE CJ CUP Byron Nelson

What we’re known for.

As the only Dallas nonprofit offering mental health services and operating an elementary school, Momentous Institute offers a unique synergy between education and mental health that no other school, curriculum, counseling, or professional training program offers. Each year, our research demonstrates that within safe relationships, strong social emotional health can develop through:

  • A focus on building existing strengths of the child, family, and community
  • Meaningful parent engagement and education
  • Brain-based and trauma-informed practices
  • Rigorous research and innovative practices and evaluation

These are the core elements of every Momentous Institute program.

Learn more about our impact
Momentous School

Where young people learn themselves by heart.

Our nationally-acclaimed laboratory school provides pre-kindergarten 3 through 5th grade education.

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